Hey there! I’m a Creative Director and product designer based in Minneapolis, Mn.

‍Clients include Apple, DirecTV, Twitter, Nagase, K. Hovnanian Homes
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• Assisted in redesign of enterprise-level product.
• Partnered with product owners to uncover, define and address unmet user and business needs.
• Created scalable design language systems that elevate brand identity.
• Other efforts include site architecture, data visualization, consulting and documentation

‍Clients include Mosaic, Blue Cross Blue Shield, Crystal Farms, Calabrio, Quantum
‍
• Assisted in redesign of enterprise-level product.
• Partnered with product owners to uncover, define and address unmet user and business needs.
• Created scalable design language systems that elevate brand identity.
• Other efforts include site architecture, data visualization, consulting and documentation

Clients include Jack Link's, Hormel, Culligan, Honeywell, Renters Warehouse
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• Responsible for all aspects of digital design including UX/UI, motion design and prototyping for B2Band B2C clients.
• Oversaw all design work, providing actionable feedback and design direction.
• Worked with Executive Creative Director to implement new processes and tools.
• Specialized in best practices for improving ecommerce conversion.
• Performed UX audits, project scopes and design related estimates.

Redesign milestones achieved:
Improved ecommerce experience, lead acquisition/conversion
• Ecommerce conversion rate rose 7.5% (Hormel)
• $1 Million in sales in less than 1 year of redesign (Hormel)
• 110% increase in conversion rate (Compute North)
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Increased customer engagement
• Increase in average time on page by 26% (Jack Link’s)
• Increase in unique pageviews by 36% (Jack Link’s)
• Increased pages per visit by 165% (Toll Gas)

Merchandising for Harley Davidson, Polaris, Arctic Cat, Kawasaki, Michelin
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• Designed websites and merchandising for ARI clients, nationwide.
• Created new product designs and demo site designs.
• Utilized Sass and Compass to build and update websites.
• Reviewed design work and directed training on internal processes including tutorial workshops fornew hires.